80% of your profits will come from just 20% of your existing customers
5x It costs 5x as much to attract a new customer, than to keep an existing one.
18% Only 18% of companies focus on retention strategies vs. a 44% focus on acquisition strategies.
33% Repeat customers spend 33% more than existing customers.
70% The probability of converting an existing customer is 60-70% vs. 5-20% for a new prospect.
89% 89% of businesses see customer experience as a key factor in driving customer loyalty and retention.
95% Increasing customer retention rates by 5% increases profits by 25-95%.
Proactively focusing on customer retention reduces marketing costs and increases your store's profitability because repeat customers spend more and refer like-minded buyers. Your Edge Software includes a customer retention program proven to drive store traffic and build customer loyalty with just a few clicks of your mouse. Our program is designed to provide you with an easy, affordable, and effective way to market to your existing customer base directly from your Edge Software. We offer over 600 uniquely personalized and professionally designed mailers that are automatically customized with your store logo, store information, and promotional offer. Since our program is integrated into your Edge Software, you can now segment your customers a number of ways so that the right message gets to the right audience. This highly targeted approach increases your marketing effectiveness and reduces your marketing costs. Say goodbye to expensive and ineffective mass mailings and say hello to affordable and effective targeted mailings.
NO MINIMUM PRINT QUANTITES ON ALL POSTCARDS
With our ease-of-ordering through your Edge Software, ability to target customers from your live database, no minimum print quantities, and free professional designs, it's no wonder expensive marketing companies don't want you to know about us. Our integrated marketing program makes it simple for you to connect with your existing customers, drive store traffic, and boost sales - all with just a few clicks of your mouse.
FREE PROFESSIONAL DESIGNS Absolutely no charge for any of our 600+ professional designs.
NO MINIMUM PRINT QUANTITIES You can mail out as little or as many pieces as you want - price is the same.
BEST QUALITY Premium ice silver envelope, UV coating, wafer seal, and real stamp (no indicia).
EASE-OF-ORDERING VIA EDGE Orders are placed from your live database. Segment your data from The Edge for highly targeted mailers.
UNIQUE PERSONALIZATIONS Designs that break-through the clutter and grab your customers’ attention.
LOWEST PRICE Birthday or Anniversary professional design, premium envelope, real stamp, and wafer seal for only $1.89 ea.
CUSTOMER DATA ALWAYS UP-TO-DATE Set-up your store on our Auto Send Program and drive sales from your live database all year long.
LARGEST SELECTION OF DESIGNS 600+ professional designs from 40+ categories to choose from.
$650+ per design.
1,000 pcs. minimum print quantity. Must pay for all mailers upfront.
Not professional designed, lightweight paper, stock envelope, no UV coating, and indicia mark for postage.
Must continuously download and email customer lists to stay updated. Can't frequently change designs or promo offers.
Limited or no personalization.
$2.50 ea. for design, indicia postage, and printing. Does not include design fees.
Since mail lists are not updated regularly, you run the risk of sending birthday and anniversary cards to deceased or divorced customers.
As few as 6-8 designs. Can't frequently change designs without incurring additional designs fees.
Since our program is integrated into your Edge Software, there are many ways to slice and dice your customer data to create highly targeted mailers that are both effective and affordable. Check out these targeting strategies.
Remember, direct mail marketing is just one component of an overall integrated marketing campaign.
