integrated marketing is the same core message delivered across multiple channels.
Employing an integrated marketing campaign will create a consistent message and look across multiple marketing channels. Not only will it boost sales and profits, but it will also increase brand loyalty, save you money and increase your competitive edge.
TAKES AWAY CONFUSION Pulling your campaign together into one cohesive bundle keeps your communication objectives clear and the message simple.
INCREASES EFFECTIVENESS By communicating consistently via a variety of channels, you will reinforce your message which, in turn, makes your message more powerful.
IMPROVES EFFICIENCESIntegrating your campaign streamlines your process. Now you can use the same imagery and message throughout and cut down on planning and meetings.
SAVES MONEY Photography, graphics, content and licensing rights are costly to a retail jeweler. By integrating your campaign, you eliminate the need for duplication, saving both time and money.
BUILDS TRUST By integrating your message and keeping them consistent you will build trust with your intended audiences.
launch an integrated marketing campaign directly from your Edge Software.
Your Edge Software is integrated with print and online marketing partners to provide the industry's only integrated marketing solution for jewelers.
Our program provides a consistent look and message across multiple communication channels including direct mail, email, social media and instore signage. With our program, it's easy to use your Edge customer database to build segmented direct mail and email lists based on a number of customer criteria to send highly targeted and truly integrated print and online marketing campaigns with just a few clicks of your mouse. By doing so, you will see increased direct mail response rates, open/click-through rates, and social engagement.
DIRECT MAIL AND EMAIL INTEGRATED WITH THE EDGE SOFTWARE
Now you can slice and dice your customer database to segment your customers and send highly targeted direct mailers and emails that are significantly more cost-effective than mass distribution.
Our integrated marketing campaigns provide a consistent look and message across a number of marketing channels.
Professional Photography * Image Licensing Rights Professional Creative Designs * Pre-written Copy
WHY YOU SHOULD USE OUR PROGRAM
Our integrated marketing program is designed to save you time and money as well as simplify your print and online marketing. With our program you can:
Segment your Edge customers a number of ways to create highly targeted direct mail and email lists.
Reduce the stress by using our professionally designed mailers with matching, pre-written email/social posts and jewelry manufacturer lifestyle images.
See increased response rates with direct mailers and open/click-through rates with email by using segmented, highly-targeted campaigns.
Automatically schedule direct mailers from The Edge as well as emails, social posts, and pins to Facebook, Twitter and Instagram from the Constant Contact Marketing Calendar.
Create highly targeted marketing campaigns based on customer behavior to save money, drive store traffic, and increase sales.
Because our print and online marketing programs are integrated into your Edge Software, you can now slice and dice your customers a number of ways - including by gender, past purchase behavior, most profitable customers, and more - to generate highly targeted mail and email lists. This highly targeted approach increases your marketing effectiveness and reduces your marketing costs.
I used the DriveRetail Integrated Marketing Campaign for my Ladies Night Event last year. To say the least, it was our most successful event to date. We saved a ton of money and time, and was able to execute a professional campaign without all the stress.