Families moving into homes in your community are valuable new customers.
A precisely timed direct mail advertisement, sent to new movers in your local community, can change someone's shopping patterns for years. Our New Mover program helps you turn more of these prospects into loyal customers!
New Mover marketing: Step-By-Step DirectionsNew Mover marketing: Video Instructions
20%According to the US Census Bureau, 17-20% of the population moves each year.
5xStudies show that new movers are five times more likely to become loyal customers compared to a settled household.
$170New movers spend more on average in their first six months than a typical consumer does in three years.
50%New movers are 8-50% more responsive to direct mailers compared to settled households.
72New movers to your neighborhood typically develop 72+ new business relationships shortly after they move.
Find the "New Movers" in the areas around your store with our easy-to-use geo-targeting tool. Since our program offers no minimums for both print and list orders, you can send out our "Welcome to the Neighborhood" mailers every 30 days for more timely deliveries!
acquire more loyal customers by promoting your jewelry store to all the new people moving to your neighborhoods every month.
We can help your retail jewelry store grow by specifically targeting and advertising to consumers who recently moved into their homes.
New movers are actively looking to build local relationships while settling into their new communities. Feeling at home is essential to these households; they are spending more money procuring home goods, services, and utilities as well as other products, like jewelry, that they may have frequently purchased prior to moving. Since these customers haven't formed relationships yet with community retailers, their loyalties and trust haven't formed yet either - which provides you a unique opportunity to turn this group into regular customers before you competitors get to them. By targeting this fresh, new group of high-value prospects each and every month, our program can help you acquire new customers and grow your business to new heights.
Our new mover program is a direct marketing strategy that combines the power of segmented consumer data and direct mail. By welcoming new movers to the neighborhood with our uniquely personalized mailers, your store will begin to build a strong bond and loyalty that can be the glue that keeps them coming back to your store time and time again.
NO MINIMUM PRINT QUANTITES ON ALL POSTCARDS
OTHER KEY FEATURES
No minimum print quantities on all postcards
Turn-key program, postage included in printed price
List purchase price only 3 cents per new mover contact - no minimums
Freshest new mover data with files updated monthly
Purchase new mover data and place postcard order all from this website
No purchasing and emailing lists to 3rd party vendors
One low price per piece with no set-up fees, maintenance fees, or other fees
Offering new movers a one-time gift builds customer loyalty and growth.
One of the key advantages of our program is that it allows you to customize your direct mailers with a special gift offer as a way to introduce new movers to your store and welcome them to the neighborhood. Offering a new mover a one-time gift can be one of the most powerful marketing solutions for customer acquisition and long-term customer loyalty that any small business owner can employ for business growth. After all, if someone offers a gift, people feel a real sense of indebtedness and will give you their loyalty. In addition, a free gift on a customer's first visit is far more powerful than discounting your products.
complete YOUR STORE registration & secure an "Edge id/proram key"
Be sure to register your store from our Home Page or in your Edge Sofware. Secure an Edge ID/Program Key once your registration is complete.
SELECT one of our "welcome to the neighborhood" mailers
Scroll over the "products" tab at the top navigation bar, then click the last product category called "Welcome to the Neighborhood" to view mailers.
use "edge id/Program key" to enter our online post office
From the Product Page of the mailer you selected, click on "Purchase A List" to enter our Online Post Office. Fill-out information and click "I Agree".
Enter Your Store Address and select radius from store
Underneath "Database Type", select "New Mover" and for "Search Field" select "Unique Addresses Only", keep "Yes" for "Search Value", then click +
repeat every 30 days to reach "NEW MOVERS" in your neighborhoods
Click "Search Field" again and select "Number of Days Old", enter "30" in "Search Value", then click +. You pay just 3 cents per "New Mover" contact.
NEW MOVER DEMOGRAPHICS
New movers mean new customers for your business. Our personalized direct mail program puts your store name, products, and services in front of the people at the exact time they might be looking for them.
NEW MOVERS ARE AFFLUENT
Although anyone can be a mover, the Pew Research Center reports that, by income group, the most affluent Americans are the most likely to have moved.
NEW MOVERS ARE YOUNG FAMILIES
A typical mover can be 38-42 years old with an above average income and a high probability of having children.
NEW MOVERS HAVE UNFORMED LOYALTIES
As recently reported in a New York Times Magazine, a precisely timed direct mailer sent to a new mover can change someone's shopping patterns for years.
Our program uses new mover data lists that are always up-to-date.
Accurate consumer data is essential to running a new mover marketing campaign that will deliver real results. Broad coverage of consumer moves is ensured through sources that include deed recordings, telephone/utility connections, and proprietary address changes from credit cards and magazine subscriptions. With our lists, you get the freshest data with files updated monthly versus traditional quarterly compiled alternatives. Our consumer and business lists can be purchased for only 3 cents per contact with no minimums!
READY TO GET STARTED WITH OUR "new mover" PROGRAM?
You will need to secure your EDGE ID/Program Key first by registering your store. Registering is very easy and requires minimal time on your part. For Edge and Non-Edge Software Users, register by clicking here to follow these simple steps.