Retaining your Customers Accelerates Profitable Growth
A long-term customer is of more value than a single-sale customer, and it’s a lot less expensive to keep a current customer than to acquire a new one. Our retention program allows you to build loyalty, trust, and repeat customers directly from your Edge Software.
How much are your existing customers contributing to your current sales?
80% of your profits will come from just 20% of your existing customers
IT IS MORE CRITICAL THAN EVER TO FOCUS ON YOUR EXISTING CUSTOMERS
5xIt costs 5x as much to attract a new customer, than to keep an existing one.
18%Only 18% of companies focus on retention strategies vs. a 44% focus on acquisition strategies.
33%Repeat customers spend 33% more than existing customers.
70%The probability of converting an existing customer is 60-70% vs. 5-20% for a new prospect.
89%89% of businesses see customer experience as a key factor in driving customer loyalty and retention.
95%Increasing customer retention rates by 5% increases profits by 25-95%.
Existing Customers are more valuable than New Customers
Proactively focusing on customer retention reduces marketing costs and increases your store's profitability because repeat customers spend more and refer like-minded buyers. Your Edge Software includes a customer retention program proven to drive store traffic and build customer loyalty with just a few clicks of your mouse. Our program is designed to provide you with an easy, affordable, and effective way to market to your existing customer base directly from your Edge Software. We offer over 600 uniquely personalized and professionally designed mailers that are automatically customized with your store logo, store information, and promotional offer. Since our program is integrated into your Edge Software, you can now segment your customers a number of ways so that the right message gets to the right audience. This highly targeted approach increases your marketing effectiveness and reduces your marketing costs. Say goodbye to expensive and ineffective mass mailings and say hello to affordable and effective targeted mailings.
NO MINIMUM PRINT QUANTITES ON ALL POSTCARDS
OTHER KEY FEATURES
Turn-key program, postage included
Ease-of-ordering directly from your Edge Software
Segment customers from your Edge Software for highly targeted mailers
No downloading and emailing customer lists
Customer data pulled from your live Edge Software database
Customer mailing lists are always up-to-date
Auto Send Program sends mailers for you throughout the year
Our program works because we leverage scale in our operations by aggregating orders from around the country. This allows us to o
Whether you order 1 piece or 1,000 pcs., your price is the same! Don't get fooled into paying for all your direct mailer pieces up-front. With our program you only pay for what you send out - that's it! There are no maintenance fees, set-up fees, design fees, or any other type of fees. Or program allows you to start small and build your mailings as you build your customer database. You are in control and can order as many or as little mailers to fit your budget.
HOW OUR PROGRAM WORKS
RETAIL STORES ORDER VIA EDGE
COMBINE ALL ORDERS
PRINT LARGE RUN EACH WEEK
MAIL TO STORES’ CUSTOMERS
CUSTOMERS RECEIVE MAILERS
WHY OUR PROGRAM WORKS
Across multiple industries, but especially in the jewelry industry where emotional connections are very powerful, personalized one-to-one marketing consistently delivers better results than traditional media. An independent national research study concludes that personalizing your mailers generates:
+24%increase in avg. order size.
+32%higher overall revenue/profit.
+34%quicker response times.
+36%significant higher response rates.
Our birthday and anniversary retention program is the choice of independent jewelers
With our ease-of-ordering through your Edge Software, ability to target customers from your live database, no minimum print quantities, and free professional designs, it's no wonder expensive marketing companies don't want you to know about us. Our integrated marketing program makes it simple for you to connect with your existing customers, drive store traffic, and boost sales - all with just a few clicks of your mouse.
When comparing our retention program to the competitors, you can see why we are the overwhelming choice of independent jewelers!
the choice is easy!
FREE PROFESSIONAL DESIGNSAbsolutely no charge for any of our 600+ professional designs.
NO MINIMUM PRINT QUANTITIESYou can mail out as little or as many pieces as you want - price is the same.
BEST QUALITYPremium ice silver envelope, UV coating, wafer seal, and real stamp (no indicia).
EASE-OF-ORDERING VIA EDGEOrders are placed from your live database. Segment your data from The Edge for highly targeted mailers.
UNIQUE PERSONALIZATIONSDesigns that break-through the clutter and grab your customers’ attention.
LOWEST PRICEBirthday or Anniversary professional design, premium envelope, real stamp, and wafer seal for only $1.89 ea.
CUSTOMER DATA ALWAYS UP-TO-DATESet-up your store on our Auto Send Program and drive sales from your live database all year long.
LARGEST SELECTION OF DESIGNS600+ professional designs from 40+ categories to choose from.
$650+ per design.
1,000 pcs. minimum print quantity. Must pay for all mailers upfront.
Not professional designed, lightweight paper, stock envelope, no UV coating, and indicia mark for postage.
Must continuously download and email customer lists to stay updated. Can't frequently change designs or promo offers.
Limited or no personalization.
$2.50 ea. for design, indicia postage, and printing. Does not include design fees.
Since mail lists are not updated regularly, you run the risk of sending birthday and anniversary cards to deceased or divorced customers.
As few as 6-8 designs. Can't frequently change designs without incurring additional designs fees.
If someone were to tell me that I had to give up all my marketing except one, I would keep the DriveRetail retention program. We've been using it for years and it has been effective in keeping our store top-of-mind with our most loyal customers and driving store traffic all year long.
- Kristin Laughter, Parker’s Karat Patch
WHY YOU SHOULD PARTICIPATE
While the Internet is viewed as a cheaper and easier way to reach audiences, marketers continue to view traditional, well-executed direct mail campaigns as the most effective way to retain and attract key prospects and customers.
4.4%response rate vs.just .01% for email and 10-30x higher than digital.
57%of consumers said that direct mail marketing creates a more authentic relationship vs. email.
60%of consumers said that direct mail made a more lasting impression and easier to recall vs. email.
98%of consumers bring in their mail each day and 77% sort through it immediately.
Since our program is integrated into your Edge Software, there are many ways to slice and dice your customer data to create highly targeted mailers that are both effective and affordable. Check out these targeting strategies.
Remember, direct mail marketing is just one component of an overall integrated marketing campaign.
WHY OUR PROGRAM IS MORE COST-EFFECTIVE THAN DOING IT YOURSELF (DIY)